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More than a CRM: How Salesforce drives agility, relevance and profitability for Manufacturers​

When the Advanced Manufacturing Growth Centre released new research on how Australian manufacturers can position themselves for success, adopting technology was key.”

In fact, data analytics, artificial intelligence, Internet of Things, cyber security and ecommerce capabilities were identified as digital technologies Australian manufacturers need to adopt. Yet, many manufacturers don’t know where to start.

Join Peter Zafiris from Industrial Ideas Marketing Agency, Imran Khan from Salesforce and Simplus’ Curtis Wiliams as they explain how the Salesforce platform can help manufacturers adopt different digital technologies through the one solution. Far from being ‘a cloud CRM’, Salesforce solutions have evolved to increase productivity, profitability and enhance the customer experience.

During this educational session you will learn:

  • How a Salesforce solution is your foundation for business growth
  • How cloud technology helps you remain agile and stay relevant
  • How a Salesforce solution is breaks down department silos
  • How digital technology enables manufacturers to operate their businesses safely
  • Local cases studies on how manufacturers are using digital tools
  • Why a single source of truth improves collaboration

Peter will also share the latest industry research undertaken by Deakin University with the support of Salesforce. This report is the first of its kind for the industry to address the following pillars: Customer Experience, Account-Based Marketing, Sales and Marketing Alignment, Loyalty & Retention and eCommerce.


About the Presenters

Curtis Williams

Regional Sales Director

Curtis Williams is a technology leader successful in fortifying digital transformations and cloud adoption across an array of industries. Having worked along side the most innovative tech companies like Google, AWS, Microsoft and now Salesforce, he understands the pace of change, the fear of becoming irrelevant and the opportunity to embrace disruption is front and centre for most businesses.

With over 27 years in the IT Sector and a former Head of IT for a large manufacturer, Curtis is also one of our Manufacturing industry Leads in the ANZ Region. Curtis is passionate about business and industry disruption through the use of technology. He understand the importance of enabling and accelerating innovation across the sector and enjoys providing new insights to customers on how to help with business challenges and bring to light why the status quo is not sustainable.

Peter Zafiris

Industry Specialist
Industrial Ideas

Peter Zafiris is an industrial marketer and the founder of Industrial Ideas; a marketing consulting agency dedicated to Australian industrial companies. Industrial Ideas provides their clients with the marketing planning, execution and measurement of programs across a wide range of industrial sectors including manufacturing, construction, mining, oil, gas, and energy.

With over 20 years of experience, Peter has worked in the steel industry, leading national sales and marketing teams. This year Peter has partnered with Dr Michael Valos from Deakin University and Imran Khan from Salesforce to commission the “State of Industrial Sales & Marketing 2020” Research Study. The study aims to uncover and examine the key sales and marketing pressure points for industrial sectors in Australia.

Imran Khan

Director, Industry Strategy CPG/FMCG & Manufacturing, Salesforce

With more than 20 years global experience in corporate (Carlton United Breweries (ABInBev), ANZ Bank), as a consultant (Druid Management Consulting, Extraprise Consulting, Deloitte Australia) and as a technologist (Siebel, Oracle and Salesforce), Imran understands the challenges that consumer goods / FMCG companies are facing across both their B2B and B2C channels and strategies to meet their needs by sharing insights, experiences, best practices and stories.

Throughout Imran’s career he has helped large and small companies transform into customer centric organisations across FMCG, Manufacturing, Utilities, Finance and other industries.

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About Simplus Sessions

Register for our latest educational webinar exclusively for manufacturers focussing on the importance of digital technology and adoption. Our Simplus Sessions events bring together industry experts and change-makers to share key learnings from their digital transformation journeys and provide an opportunity to workshop digital change challenges and stay up-to-date with current trends.

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