Retail and Consumer Goods
Retail companies are racing to leverage data and work cross-functionally to create the online and offline experiences that customers expect.
The retail and consumer goods landscape is transforming faster than ever
It is essential to keep finding new ways to meet shoppers where they are and collaborate with business partners in complex B2B channels. Customer relationship management (CRM) solutions like Salesforce can help retail and consumer goods companies do this by establishing 360° views of customers and driving efficiencies across the entire customer lifecycle. Ready to make those benefits a reality?
Retail: What do youneed help with?
Attracting and cultivating loyal consumers
To change a fragmented consumer journey and drive personalised experiences, you need to capture, analyse and operationalise data. You need to know and grow your first-party data, build a single view of the customer, segment your audiences with intelligence and optimise your marketing ROI.