Retail and Consumer Goods
Retail companies are racing to leverage data and work cross-functionally to create the online and offline experiences that customers expect.
The retail and consumer goods landscape is transforming faster than ever
It is essential to keep finding new ways to meet shoppers where they are and collaborate with business partners in complex B2B channels. Customer relationship management (CRM) solutions like Salesforce can help retail and consumer goods companies do this by establishing 360° views of customers and driving efficiencies across the entire customer lifecycle. Ready to make those benefits a reality?
Retail: What do youneed help with?
Attracting and cultivating loyal consumers
To change a fragmented consumer journey and drive personalised experiences, you need to capture, analyse and operationalise data. You need to know and grow your first-party data, build a single view of the customer, segment your audiences with intelligence and optimise your marketing ROI.
Meeting shoppers where they are
Reimagining the role of the store and associate
Implementing my Salesforce solution for a better customer experience and smarter operations
Transforming business relationships
Support for your Salesforce org
Strengthening user adoption
Adapting to the new demands and expectations of customers is about getting all your people on the right digital tools from day one. But successful user adoption often requires ongoing change management and training.
Retail case study
How Sigma created a more sustainable business and improved customer experiences:
With no centralised way to collate or view customer data across their retail pharmacy network, Sigma Healthcare embarked on a significant technology-led transformation that touched multiple parts of its large, complex business and subsidiaries. Stewart Bell, IT Business Partner and Delivery Lead of Sigma’s commercial business, shares his key lessons on how they have successfully improved the customer experience across their business using Salesforce. improved the customer experience across their business using Salesforce.