Telecommunications
Success in the telecommunications industry relies on a strong connection to the customer. And with expectations around digital experiences becoming ever more demanding, telecommunications businesses have an increasing need for a single source of truth for customer data.
Create customers for life with seamless experiences
Changing customer expectations and increasing competition mean that today’s customers are more likely than ever to change their telecommunications provider.
With more customer choice available than ever before, and provision of telecommunications services becoming more complex, it becomes more difficult for providers to offer a seamless and connected customer experience.
But with the right customer relationship management tool, you can build digital journeys and customer experiences that exceed expectations and create customers for life.
Understand what customers want
Salesforce research has shown that the majority of customers say the experience provided by a company is just as important as the product or service it delivers.
This means connected online and in-person interactions, consistent messaging from different departments, and personalised offers.
With a single source of truth, every department within a business has access to unified information on its customers. It allows your sales, marketing and service teams to see every interaction a customer has had, and understand their needs.
Exceed expectations
Meeting customer expectations is no longer enough. In order to retain customers, businesses need to deliver ‘wow’ moments across every touchpoint.
With Sales reps, marketers, and service agents can all anticipate customer needs and respond with proactive solutions.
And with AI-driven personalisation and service, customers receive targeted deals and promotions, and are able to quickly find solutions to problems. It all adds up to happier customers, higher employee satisfaction, and improved return on investment.
Salesforce: the CRM for telecommunications
Salesforce’s suite of CRM apps – or Clouds – allows businesses to build a comprehensive customer relationship management platform.
Starting with guiding prospects through the sales funnel, all the way through to ongoing, lifelong service and support, Salesforce’s CRM allows you to have a single source of truth for all your customer interactions.
And there are even more opportunities for businesses that combine apps. 95% of Salesforce customers meet their ROI targets, and more than half of multi-Cloud users exceed their expectations.
Clients
Telecommunications Provider
“Facing an ambitious expansion into a new sector, this national telecommunications company needed to rapidly deploy a development team who could work independently, but remain accountable. Simplus was the natural choice.”
Get started today with Simplus
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