By Simplus ANZ

Sqware Peg “Practical Innovation” Raises New Funding


MEDIA RELEASE – 27 July 2017

Today Sqware Peg, Salesforce Consulting Partner in Australia, has announced that it received funding from Salesforce Ventures, as part of the new SI Trailblazer Fund.

Additionally, Sqware Peg has announced it was recognized as a Salesforce Platinum partner in APAC in May. The Platinum tier status recognizes Sqware Peg’s ability to provide Salesforce integration and development services within some of the most complex client technology environments. “Becoming a Salesforce Platinum Partner is an exciting milestone and a testament to the hard work of our talented, growing team” said Reid Meldrum, Managing Director of Sqware Peg.

The funding will go toward Sqware Peg’s continued investment in “practical innovation” for Australian business. Last year, Sqware Peg expanded its services to include a digital marketing and customer experience-focused division. The funding will also assist Sqware Peg to further scale its Salesforce Einstein Analytics practice and continue to align with Salesforce’s innovation in new areas such as artificial intelligence with Salesforce Einstein.

“Investment in our people has been a major part of our success to date and the funds will enable Sqware Peg to invest in developing the talent of the future, to meet the growing demand for Salesforce services locally,” said Meldrum. Executive Manager Business Services, Norm Duce, says, “I’ve been impressed with Sqware Peg’s commitment and ensuring our success over the last 12 months of implementing Salesforce to our sales teams nationwide,” Duce said. “We look forward to making more new key hire announcements in the near future,” said Meldrum.

Media Enquiries: Jeremy Goff | [email protected] | 0411477233

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About Sqware Peg

Sqware Peg has been transforming business with Salesforce technology since 2004 and were one of the first Salesforce partners in APAC. They focus exclusively on the Salesforce Platform and deliver services across the entire suite of offerings with offices in both Sydney and Melbourne. The ‘Client for Life’ philosophy is how Sqware Peg approaches each customer relationship. They partner with their clients to ensure they understand their goals and work collaboratively to ensure a surprise-free, supported experience. Sqware Peg understands that the journey doesn’t end at the completed implementation of Salesforce – the team works with clients to continuously optimise their investment towards clients’ ever-evolving priorities.

About Salesforce Ventures

Salesforce is the fastest growing top five enterprise software company and the #1 CRM provider globally. Salesforce Ventures—the company’s corporate investment group—invests in the next generation of enterprise technology that extends the power of the Salesforce Intelligent Customer Success Platform, helping companies connect with their customers in entirely new ways. Portfolio companies receive funding as well as access to the world’s largest cloud ecosystem and the guidance of Salesforce’s innovators and executives. With Salesforce Ventures, portfolio companies can also leverage Salesforce’s expertise in corporate philanthropy by joining Pledge 1% to make giving back part of their business model. Salesforce Ventures has invested in more than 200 enterprise cloud startups in 14 different countries since 2009.

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