With the role of stores changing, how do retailers successfully start their digital transformation journey? Carlos Bravo, account executive at Simplus, shares his insights from conversations with a leading national Australian retailer.
Why retailers need their own data, and how to grow it
August 30, 2021
Building your customer data is crucial for business growth. Collecting and managing the data is where the true power of marketing emerges. But where do you start? Learn how to grow your first-party data today.